Rosenthal The Weddinglope
Envelope made from porcelain
It’s customary at German weddings to wish the bride and groom luck by smashing porcelain. The noise, they say, drives away evil spirits. Rosenthal, the world’s leading manufacturer of fine tableware, was inspired by this tradition. They created an innovatively designed voucher delivery method for tableware, everyone’s first choice of wedding gift: The Weddinglope. The first envelope made entirely from porcelain. What makes The Weddinglope design so special is that the wedding gift, a voucher for tableware, is sealed inside. To get to the voucher, you have to smash The Weddinglope.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Further localization:: Deutschland
Target Groups
Consumer / User