JOUL

Educational toy

The current generation of children is growing up in a highly digitized world with power always at their disposal. Aware of the climate crisis, parents feel the urgency to teach their kids about sustainability, yet often feel overwhelmed by the topic’s complexity. Joul is a set of toys, created out of the belief that we have to start small and focus on our planet's resources. It consists of three types of modules to playfully explore the concept of energy: how it is generated, stored, transported, and used. Joul serves as a conversation starter to introduce sustainable thinking in a playful and exploratory way.

JURY STATEMENT

"JOUL" looks at sustainability from a different angle, and empathizes the roles and responsibilities of a designer. The product focuses on educating a younger generation to have a more profound impact on the planet. It has a refined aesthetic with careful consideration paid to color and materials.

WINNER STATEMENT

We feel very honored to receive the iF DESIGN TALENT AWARD for our project JOUL! We are excited to see that sustainability and children's education are valued topics in the design industry!

Client / Manufacturer

Umeå Institute of Design – Umeå Uni

Umeå, SE

UNIVERSITY

Umeå Institute of Design – Umeå Uni

Umeå, SE

WINNER

Umeå Institute of Design – Umeå Uni