Meta Crew
Character Design for Metaverse Service
This project is a communication design that allows Samsung to directly deliver the brand image that Samsung wants to show to customers by creating a young universe to Samsung and considering the experience design aspects of various metaverse services and events. This can enable Samsung to have a single identity on various other platforms, even if it does not have a own platform service. Therefore, customers who meet Samsung on various metaverse platforms will be able to quickly grasp the approximate situation without additional learning. We designed virtual characters and landmarks so that they always play the same role.
Client / Manufacturer
Design
Samsung Electronics
Seoul, KRSamsung Electronics Corporate Design Center
Seoul, KRDate of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users